Citizen

About the project

Client
Citizen
Category

About the project

The citizen story starts with Gotō Shinpei, which aimed to make watches accessible to all in the 1920s. Citizen Australia continues this vision today by offering elegantly crafted Swiss-engineered watches at affordable prices.   

Our approach involves hands-on strategies for optimal media buying, ensuring high ROI. At DK, we pride ourselves on great knowledge, and good relationships enable us to deliver exceptional results. Guided by Gotō's motto, our creative talks to the citizens of Australia with a touch of aspiration. We love a day out with the watches.

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