OzCar
About the project
DK Advertising played a pivotal role in providing guidance and executing the rebranding of Australian Fleet Sales. Once the largest used car dealer in New South Wales, AFS recognised the evolving landscape and the need for a rebrand for a broader consumer offering. The rebrand to OzCar comprised a comprehensive range of elements: messaging refinement, brand design and direction, creation of TVCs, radio ads and live reads, press ads, dynamic social content, ongoing promotions, point-of-sale materials, branded uniforms, extensive internal and external print collateral, signage, and a website that helped position all OzCar offerings. The website introduced a CRM system that significantly boosted lead generation for OzCar and introduced a consumer loyalty program.
Eight years since the rebrand, OzCar expanded to over 19 dealerships spanning the eastern seaboard. The brand's new franchise offering signals further expansion plans, continuing its journey of success.
Aa
Headline font | Foco Bold
Foco
bold | regular | light