CHALLENGE

COMMUNICATE THE EXCITING PARTNERSHIP BETWEEN BRYDENS LAWYERS AND WESTS TIGERS

Brydens have sponsored the Balmain Wests Tigers for several years and have now signed an official major sponsor deal for the next 3 seasons. DK supports the sponsorship by exploring creative ways to use the club in their advertising throughout the years.

STRATEGY

UTILISE THE PLAYERS PERSONALITIES AND HUMOUR

Brydens has the opportunity to run 3 x 30 spots during Tigers home games on the big stadium screen. Given the opportunity to use some of the Wests Tigers players, we created a quirky 30 second spot –using the key message, “Brydens Lawyers, we are on your side”.

RESULTS