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YOUTUBE HAS GONE FULL CIRCLE

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In the last 6 months YouTube has brought us a new toy and experience with the introduction of 360 degree videos. The new feature allows users to get a full 360 degree view of the video by tilting on smart phones or keyboard controls on a computer. The exciting development is a great step forward by the YouTube platform to allow viewers to fully immerse themselves in videos.

Keep an eye on this development; it’s proving to be a great step forward for brands to involve viewers in their product and message.

Our two favourites at the moment go to Studio Canal Germany and The Dali Museum.

Studio Canal Germany has used the platform well with their new animated kids movie Robinson Crusoe. See how users can view and explore the trailer in their own way, an immersive and interactive way for children to get involved with the movie. https://www.youtube.com/watch?v=Ae299ClfyL0

Salvador Dali has always been an engaging and hypnotising artist, the Dali Museum has also released a video in 360 which truly changes the experience. https://www.youtube.com/watch?time_continue=1&v=F1eLeIocAcU

Superbowl

SUPER BOWL RECAP 2016

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NFL might not be everyone’s cup of tea but the Super Bowl has plenty of extras to offer the non-inspired; game day snacks, the half time show, and a slew of ads vying to make an impact.

With 30 second spots costing anywhere from US$4.6million to a little more than US$5mill, we’ve got our eye on the winners and losers of the 2016 Super Bowl.

This year featured plenty of celebrities and animals, Hyundai brought out the big guns with a whole suburb of Ryan Gosling’s and one Kevin Hart whilst T-mobile jumped on the Drake bandwagon.

Ryanville
Kevin Hart
Drake

Honda starred a choir of very impressive sheep, Avos from Mexico took inspiration from Guardians of the Galaxy but Heinz’s Weiner dogs get my vote for personal favourite.

Sheep
Guardians of the Galaxy
Weiner dogs